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30 December 2020

Taking care of business.

by Jason Stone

QuickBooks: “Chip Shop” - 60s

This is fun. QuickBooks are advertising themselves as an essential tool for small businesses, but that doesn't mean their communication has to be dry and dull. Instead, they've opted for a full-on parody of a powerhouse corporate adů and it's magnificent.

What we particularly enjoy is the way every single moment in this film is an exaggeration of one kind or another. The spokesperson appears to have been studying corporate videos to learn what stance to adopt when you want to look impressive in front of the camera, and the pose she adopts is a perfect pastiche of the form.

The business in question is a chip shop, and the team of people representing QuickBooks show up on the premises as little Borrowers ready to help in any way they can. The blustering soundtrack adds to the deliberate portentousness, as they tackle an errant seagull threatening to trespass.

It's a neatly judged way of providing the viewer with a little entertainment, at the same time as suggesting that the advertised product isn't as dreary as you might think (though, let's be honest, it probably is).

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Hollie Walker / Caleb Al-Jorani
Creative: Francesca van Haverbeke ♀ Ⓟ Ⓦ / Florence Poppy Deary ♀
Group Acc Director: Matt Owen
Account Director: Alice Shaw
Business Team: Helena Thomas
Planner: Michael Hines / Vincent Johnson
Agency Producer: Natasha Johnson / Rose Fairley
Film Production: Blink Ⓟ Ⓦ
Director: Nick Ball Ⓟ Ⓦ
Producer: Ewen Brown
Executive Producer: Patrick Craig
Cinematographer: Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Tim Hardy Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Time Based Arts Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jake Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.