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12 January 2022

Welcome to Wellness

by Syd Briscoe

PureGym: “Everybody's Welcome” - 2 mins

January often comes with a slew of commercials emphasising healthy eating, alcohol detox, and working out - New Year, new you. This cheery film for PureGym, however, encourages patrons to simply come as they are and embrace their unique selves at the gym.

A well-chosen cast helps make the case nicely here, as people from all walks of life explain their reasons for exercising. Whether it's to address a health issue, benefit their mental state, or simply spend time with their grown-up kids, each patron lays out their motivation in personable fashion.

The film also takes care to stress that not everyone is a gym bunny, and that intimidated new users won't walk into a sea of perfect bodies if they sign up with PureGym. It's a reassuring reminder that - after two years of lockdowns and the associated stress eating - everybody has to start somewhere.

Film Production: Chief TV Ⓟ Ⓦ
Director: Nathan Camponi
Producer: Luke Filz
Executive Producer: Martin Offland
Cinematographer: James Watson Ⓦ (Vision Ⓟ Ⓦ)
Post Prod Producer: Ian McLaughlin

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