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26 June 2020

Back in the swing of things.

by Andrew MacGregor

Puma: “Live the Sport” - 38s

Covid-19 has mostly relegated ads featuring contact sports from our television screens, giving the likes of tennis and competitive gaming some useful airtime. For sportswear brand Puma, itís a chance to show off their range of golf apparel, and potentially turn the ancient sport into the year's top non-contact pastime.

This 30Ē commercial takes advantage of wide-open spaces and golf cart headlights to promote their Running System Golf (RS-G) shoes. As golf demonstrations go, they donít come much sleeker or trendier than this. Chuck an achingly modern soundtrack on top and the argyle sweater brigade wonít know what to think.

Director: Josh Cohen Ⓦ (OB Management Ⓟ Ⓦ)
Director's Agent: OB Management Ⓟ Ⓦ
Cinematographer: Tristan Chenais
Steadicam Operator: Andrew Lawrence
Stylist: Kerry Saxon
Colourist: Toby Tomkins @ Cheat Ⓦ

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