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19 April 2021

Be our guests.

by Andrew MacGregor

Premier Inn: “From Booking to Bed” - 30s

Months of coverage about quarantine hotels make this Premier Inn ad even more significant. The world has changed a lot since the brand's last work in 2018, so comfort and reliability are the key themes here. Thus director Ally Pankiw's film shows how families, couples, and business travellers are catered/cared for as lockdown restrictions ease.

The practical elements of the pandemic like face masks and plastic shields are integrated well, but they don't dominate the screen. This lets moments like an ill-conceived visit to a cat hotel set the tone, and helps create a sunny-side-up atmosphere that's been lacking from the hospitality and leisure sector for far too long.

Creative Agency: Leo Burnett Ⓟ Ⓦ
Creative Director: Andrew Long / James Millers
Creative: Steph Ellis ♀ / Rory Hall
Agency Producer: Lou Pegg
Film Production: Partizan Ⓟ Ⓦ
Director: Ally Pankiw Ⓦ
Producer: Jason Oakley
Head of Production: Ella More O'Ferrall
Production M'ger: Rhian Gwenlan
Production Ass'nt: Charlie Scannell
Executive Producer: Neil Linpow / Jenny Beckett
1st AD: Chris Kelly
Cinematographer: Suzie Lavelle
Production Designer: Sarah Kane
Wardrobe: PC Williams
Hair Design: AJ Juttla
Make-Up: AJ Juttla
Editor: Elena De Palma ♀ Ⓟ Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Sound Design: Factory Ⓟ Ⓦ

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