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26 November 2020

Make Christmas great again.

by Syd Briscoe

Posten Norge: “Santa” - 2 mins 15s

The Norwegian postal service depict a Santa with a unique take on Christmas giving in this amusing festive ad. This grouchy version of Saint Nick has found himself out of step with modern times, furiously tweeting about Posten Norge's efforts to make his old-fashioned deliveries via chimney irrelevant. There's even a suspiciously familiar red hat in the mix as he does his best to 'make Christmas great again'.

It's an unusual way to characterise the world's most giving man, but it's one that works very well in its incongruity. Outdated shenanigans like being lecherous at Christmas parties and yanking presents away from children contrast nicely with the opposition's friendly professionalism - something which does, eventually, inject some festive spirit back into the big man's heart. Kudos to directing duo Matias & Mathias for the well-balanced humour here.

Director: Matias & Mathias Ⓦ (Object & Animal Ⓟ Ⓦ)
1st AD: Robert Diment
Cinematographer: Andreas Bjørseth
SFX (effects in camera): Rune Andersen
Production Designer: Sunniva Rostad
VFX: Ola Jacob Nestande

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