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24 November 2021

One Right Now

by Syd Briscoe

Post Malone: “One Right Now” - 3 mins 35s

Post Malone and the Weeknd live out their gangster fantasies in the truest sense in this slick promo. 'One Right Now' starts off with a bang, as there are multiple murders of nameless goons within the first 40". An arm in a sling doesn't even put a dampener on the Weeknd's action star activities.

It's alwaysfascinating to see promos like this released by American artists from a UK perspective... the glamorisation of gun culture in acountry where multiple mass shootings occur every year seems so incongruous. Still, schlocky visuals and plenty of gore ensures this stays firmly in OTT territory.

Indeed, it's the excess which truly makes the film - by the end hundreds of bullets, scores of henchmen, and multiple versions of the artists are in a Matrix-style free for all. Action fans will be drawn into the explosions, while intriguing VFX work gives things a pleasingly artsy edge.

Director: Tanu Muiņo Ⓦ (Riff Raff Films Ⓟ Ⓦ)

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