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5 August 2020

Red means go.

by Andrew MacGregor

Porsche: “GTS” - 90s

As the coronavirus pandemic continues to wreak havoc on dating culture, Porsche target those "hopelessly in love with driving" instead with this beautifully shot commercial. Like a sonnet written by a car dealer, the, ahem, red-blooded script stops just short of endorsing second base with a motor vehicle. Just.

Thank goodness, then, for director Patrick Fileti, who keeps things moving with a steady stream of revs (high-quality headphones are recommended) and topsy-turvy camerawork. Aided by flashes by hot-rod red exteriors, the result is a tactile piece of filmmaking that will get the target audience's engines going... within reason.

Film Production: Spindle
Director: Patrick Fileti
Producer: Julia Illig
Executive Producer: Nikolaus Maronn
Cinematographer: Oliver Millar

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