Paul Backlin: “Amber” - 3 mins 25s
A night out at the bar takes a strange turn in this intriguing promo for Paul Backlin's 'Amber'. The Swedish alt-rocker's date remains mysterious throughout the promo, simply watching impassively as the artist sings passionately about feeling trapped and lonely over a typically bombastic soundtrack.
Things only get weirder as the promo goes on, with a case of bar munchies turning into unpleasantly visceral burger consumption, magically shrinking beer glasses, and a cigarette which can never be lit adding a level of magical realism to proceedings. It's just nightmarish enough to make one reconsider after-work drinks.
Director Nicola Camoglio and cinematographer Camilla Topuntoli have done a lovely job here, evoking creepy bar scene classics such as The Shining while ensuring that the piece feels warm enough to keep its horror under wraps. A visceral reminder to keep tabs on your consumption while on a night out, and to perhaps reconsider that date who doesn't blink enough...