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8 January 2022

Hearts Racing

by Syd Briscoe

PartyCasino.com: “Access” - 40s

There's a lot going on in this zingy commercial for Party Casino, who pledge to give customers behind-the-scenes access to McLaren's Formula 1 racing team. Washes of neon light set the tone as viewers are confronted with a barrage of gate-keeping imagery, representing the unfortunate souls who choose not to head to the brand's website.

The film is a sleek affair, dynamically shot by director Jak Payne and given an appropriately glossy sheen by DOP Harry Wheeler. Editor Charlie von Rotburg also deserves kudos for the piece's snappy cuts, creating an appropriately dizzying effect which will get the pulses of even the most disengaged viewers racing.

This energetic film should appeal to those who just can't get enough F1 in their lives. Whether there'll be betting required to access the goods remains to be seen.

Creative Agency: Snap London Ⓦ
Creative Director: Matt Hynds
Agency Producer: Vanessa Butcher
Film Production: Blink Ⓟ Ⓦ
Director: Jak Payne Ⓦ
Producer: Richard Wilson
Executive Producer: Paul Weston
Cinematographer: Harry Wheeler
Editor: Charlie von Rotberg @ Stitch Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.