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23 November 2020

Forceful messaging.

by Jason Stone

Parkinson's UK: “Time for Can” - 30s

This fundraising film for Parkinson's UK grabs you by the lapels and forces you to pay attention to its message about the relentlessness of the disease. It feels highly effective, and the brutality of its styling will force viewers to take in what it has to say, and we hope respond to its urgency.

Too often, fundraising commercials for charities linger over the message in an unhelpful way. In an era where viewers are easily distracted, it doesn't make sense to create advertising which encourages people to look away in the first few seconds. This refreshingly gripping piece of work does the exact opposite and breezes through your mind before you have the opportunity to resist.

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.