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14 January 2022

Here to stay.

by Syd Briscoe

Parkdean Resorts: “Family Escape” - 30s

Parkdean (née Park) Resorts advertising has been chronic at best in DAVID's experience, so it was about time the brand pulled their socks up. This 30" ad is a step in the right direction, as agency Cravens and director Will Williamson offer a fetching look at family holidays with nary a face mask or lateral flow test swab in sight.

Unforced and naturalistic, Williamson and DP Adric Watson’s visuals suggest Parkdean resorts are a credible option as the staycation boom continues. The ongoing impact of Covid-19 on travel abroad make the domestic market more competitive than ever, so it pays to make your offer look as handsome as possible.

Creative: Jessica Kielstra / Nina Forbes
Film Production: Armoury Ⓟ Ⓦ
Director: William Williamson
Producer: Kirsty Lane
Executive Producer: Matt Hichens
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Adric Watson
Colourist: Lewis Crossfield @ Time Based Arts Ⓟ Ⓦ

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.