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11 January 2022

Better early than never.

by Andrew MacGregor


Park: “Sorry, Not Sorry” - 30s

Christmas 2021 threw some curveballs our way, and not just the Omicron variant. Very released their opening salvo in October, while John Lewis launched their ad well ahead of their usual schedule. Now Park Christmas Savings say "hold my drink" and remind viewers that Christmas 2022 is only, erm, eleven months away.

In the cold, dark depths of January, Christmas jumpers, crackers, and carol singers feel like an assault on the senses—much like Rust Cohle's visions in True Detective. It's why this 30" outing penetrates the gloom so well, and may inspire viewers to take control of Crimbo 2022 as much as they can after the last two years.


Creative Agency: TBWA\Manchester Ⓟ
ECD: Gary Fawcett
Film Production: Chief TV Ⓟ Ⓦ
Director: Kyle Shephard
Producer: Luke Filz
Head of Production: Nick Crossley
Actor: Johanna Hinton

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