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5 July 2021

Rain or Shine

by Syd Briscoe

Ovo: “British Weather” - 45s

As an island whose unifying national pastime is discussing the weather, it's fortunate that Britain gets so much of it. Ovo celebrate the extremes of the UK climate in this relatable ad, which follows both a dedicated cyclist battling the elements to get his miles in, and a woman lugging her shopping home in the scorching summer heat.

Poet and author Hollie McNish provides a passionate voiceover to lead audiences through the montage of rain, wind, and the occasional bit of sun. Moments of gentle humour (grabbing BBQ supplies during a downpour, watched by a cheery garden gnome) will speak to everyone personally victimised by the fickle seasons, while a renewable energy promise will appeal to environmentally-minded views.

Film Production: Kode Ⓟ Ⓦ
Director: Pete Banks Ⓦ
Producer: Anthony Taylor
Production M'ger: Anna Jones
Executive Producer: Jack Goodwin
Cinematographer: David Foulkes
Editor: Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: Tim Smith Ⓟ Ⓦ @ Cheat Ⓟ Ⓦ
Voiceover: Hollie McNish

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