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18 July 2021

Eyes on the Horizon

by Syd Briscoe

On: “Dream On” - 1 min 32s

Aerosmith fans may be disappointed that the band's '73 stadium anthem doesn't feature in this commercial for On running shoes, but the expansive film has plenty to offer besides. University of Kentucky runner Chloe Abbott provides a contemplative voiceover throughout the piece's minute-and-a-half runtime, as she muses on the life-changing potential of dreaming.

So far, so familiar. But director Marie Schuller's delicate and considered approach to the accompanying imagery elevates what could be a pedestrian sportswear ad. The film flits from atmospheric night-time shots of open water swimmers to shaky hand-held footage of urban runners, while cameos from Roger Federer, Chari Hawkins, Chloe Abbott, Jake Riley, David Brown, and Jerome Avery suggest that even those at the top need ambition to keep them going.

Film Production: RSA Ⓟ Ⓦ
Director: Marie Schuller ♀ Ⓟ Ⓦ
Producer: Nancy Ryan
Production M'ger: Elspeth Vince
Cinematographer: Franklin Dow
Editor: Sam Jones Ⓦ @ The Quarry Ⓟ Ⓦ
Post Production: Vanessa Troop / Franky Chadwick @ Envy Advertising Ⓟ Ⓦ
Colourist: Jax Harney ♀
Flame: Kieran Baxter
Sound Designer: Rich Martin
Voiceover: Chloe Abbott

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