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12 November 2021

Pop to it.

by Andrew MacGregor

O2: “We're Better, Connected” - 60s

Skynet, HAL 9000, The Matrix, et al. must despair at stuff like O2's Christmas ad. Despite leading an army of robots, Bubl uses its vast resources to help rather than enslave humanity. With 1.5 million homes unable to access the internet, the blue droids embark on a 60" Christmas data giveaway.

Following an impressive stint on ice last year, Bubl adds more to its repertoire, including stealth, reconnaissance, and some 'Mission: Impossible'-style ropework. Slick yet playful CGI makes the scenario pop, while the brand's backing of the Good Things Foundation acknowledges the rise in digital poverty throughout the pandemic.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Jim Capp
Senior Creative: Pip Bishop / Chris Hodgkiss
Film Production: Independent Ⓟ Ⓦ
Director: Gary Freedman
Editor: Adam Spivey Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Post Prod Producer: Polly Roberts / Daffyd Upsdell @ MPC Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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