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24 February 2021

The year that was.

by Andrew MacGregor

Not On The High Street: “365 Reasons” - 1 min 50s

Mother's Day 2020 was a watershed moment for many, as traditional family gatherings were cancelled and the looming reality of pandemic life hit home. Almost a year later, this Not On The High Street commercial shows how mums across the UK have adapted, toiled, and even flourished during the coronavirus pandemic.

Cutting judiciously between multiple households, the ad celebrates the, ahem, mother of all juggling acts: carer, teacher, entertainer, fitness coach, bill payer, and plenty more besides. Intrusive soundtrack aside, it's a worthy tribute to those who deserve multiple Mothering Sunday celebrations (and ideally something from the advertised website).

Director: Andrea Kapos ♀ Ⓟ Ⓦ (Dark Energy Ⓟ Ⓦ)
Director's Agent: Dark Energy Ⓟ Ⓦ
Editor: Rebecca Luff ♀ Ⓟ Ⓦ @ The Quarry Ⓟ Ⓦ
Audio Mix: Bubble TV Ⓟ
Casting: Katie Moriarty-Hopper

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