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21 October 2021

Coop final winner.

by Andrew MacGregor

Nike: “Richarlison” - 45s

Brazil and Everton forward Richarlison is renowned for his 'pigeon' celebration, inspired by a music video in his homeland. Whether he plans to adopt pigeon racing once he retires is unclear, but this energetic Nike commercial shows why the man from Nova Venécia is in the ascendancy after years of graft.

Similar in tone and theme to a profile of compatriot Gabriel Jesus by Adidas, director Silence's film also amplifies its subject matter well. Richarlison's voiceover is phoned-in in the best way possible, and talk of social justice chimes well with the efforts of Marcus Rashford, Raheem Sterling, etc., to elicit real change.

Film Production: Stink Ⓟ Ⓦ
Director: Silence ♀ Ⓟ Ⓦ (Spindle Ⓟ Ⓦ)
Cinematographer: Deepa Keshvala ♀ Ⓟ Ⓦ (Vision Ⓟ Ⓦ)

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