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30 August 2021

Dynastic Destiny

by Syd Briscoe

Nike: “Presentation” - 60s

Who We Are's Jordan Kristine Seamón stars in this powerful communication for Nike. The actor cuts an enthralling figure as she discusses the concept of dynasties and what lineage means in a modern context - particularly to someone who doesn't see themselves reflected in the traditionally patriarchal heroes of history.

Rather, Seamón focuses on the USA Basketball Women's National Team, who have brought home their seventh straight Olympic gold medal and remain undefeated after twenty-five years. Director Isaiah Seret's punchy visuals complement the actor's impassioned delivery, which seems sure to stir the blood of sport-minded viewers hungry for more Olympic glory.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Alberto Ponte / Ryan O'Rourke
Senior Creative: Edward Harrison
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Isaiah Seret Ⓟ Ⓦ
Producer: Felicia Glover / Shelly Eisner / Pete Vitale
Executive Producer: Andrew Travelstead
Cinematographer: Bradford Young / Maceo Bishop
Production Designer: Chris Jones

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