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26 July 2021

Out of this world

by Jason Stone

Netflix: “Aliens” - 1 min 40s

A passing alien picks up a signal from planet Earth, and it turns out to be Netflix… and we witness him going through a full gamut of emotions as he watches some of the programmes on offer.

Netflix has long been the frontrunner in the world of streaming, but it doesn't have the deep pockets of its rivals, and it's going to have to fight hard to stay alive when it is much more financially dependent on retaining a decent share of the market than Apple, Amazon or Disney.

Their original content continues to score highly with audiences and critics alike, but there is an ongoing conversation about the need to generate more revenue streams, and even speculation that Netflix will introduce advertising for those who don't want to pay a premium price to avoid it – a financial model which works well for Channel 4's streaming service.

Using other channels to advertise Netflix is a tacit acknowledgement of the ongoing relevance of linear television, which is kind of ironic when you consider how many industry voices have predicted traditional telly's demise at the hands of streaming services. There is no doubt that our attention is increasingly evenly divided between linear and non-linear television and each platform is going to have to fight for its share.

Director: Robert Stromberg Ⓦ (RSA Ⓟ Ⓦ)
VFX: The Mill Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.