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15 March 2021

Multiples of Alex.

by Andrew MacGregor


NatWest: “Tomorrow Begins Today” - 40s

Once the most ponderous bank on the high street, NatWest's recent advertising has benefited from a lighter touch. Keen to replicate the success of 2020's perky MoneySense ad, the brand and agency The&Partnership once again enlist directing duo The Bobbsey Twins from Homicide for a sideways look at personal finance.

The pair introduce not one but six versions of protagonist Alex, who all live at different points on his financial timeline. While his past self is more focused on breakfast than budgets, present-day Alex's decision to set a savings goal proves a far-sighted success.

Canny VFX make this amiable conference possible, evoking Experian's Data Self campaign with Marcus Brigstocke (itself inspired by online double act Dan & Dan). Such an uncanny headcount makes DAVID feel like Legs from The Simpsons.


Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative: Matt Wood / Tom Loveless
CEO: Sarah Golding
Managing Director: Gary Simmons
Account Director: Imogen Clark
Account Manager: Kesu Summy / Alex Addison
Business Team: Alison Tidman
Senior Planner: Rebecca Munds / Katherine O'Gorman
Head of Film: Charles Crisp
Senior Producer: Anthony Borkett
Film Production: Blink Ⓟ Ⓦ
Director: The Bobbsey Twins Ⓟ Ⓦ
Producer: Fran Thompson
Executive Producer: Patrick Craig
Cinematographer: Rina Yang
Production Designer: Olly Williams Ⓟ Ⓦ (Vision Ⓟ Ⓦ)
Art Department: Jason Bradley
Costume Design: Lucy Hagan
Make-Up: Rachel Hearle
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Andrew Wood (Creative Director) / Dan Adams (2D) / Zoe Cosh (2D) @ The Mill Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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