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NatWest: “Tomorrow Begins Today” - 40s
Once the most ponderous bank on the high street, NatWest's recent advertising has benefited from a lighter touch. Keen to replicate the success of 2020's perky MoneySense ad, the brand and agency The&Partnership once again enlist directing duo The Bobbsey Twins from Homicide for a sideways look at personal finance. The pair introduce not one but six versions of protagonist Alex, who all live at different points on his financial timeline. While his past self is more focused on breakfast than budgets, present-day Alex's decision to set a savings goal proves a far-sighted success. Canny VFX make this amiable conference possible, evoking Experian's Data Self campaign with Marcus Brigstocke (itself inspired by online double act Dan & Dan). Such an uncanny headcount makes DAVID feel like Legs from The Simpsons.
| Creative Agency: |
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The&Partnership Ⓟ Ⓦ |
| ECD: |
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Yan Elliott / Micky Tudor |
| Creative: |
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Matt Wood / Tom Loveless |
| CEO: |
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Sarah Golding |
| Managing Director: |
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Gary Simmons |
| Account Director: |
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Imogen Clark |
| Account Manager: |
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Kesu Summy / Alex Addison |
| Business Team: |
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Alison Tidman |
| Senior Planner: |
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Rebecca Munds / Katherine O'Gorman |
| Head of Film: |
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Charles Crisp |
| Senior Producer: |
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Anthony Borkett |
| Film Production: |
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Blink Ⓟ Ⓦ |
| Director: |
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The Bobbsey Twins Ⓟ Ⓦ |
| Producer: |
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Fran Thompson |
| Executive Producer: |
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Patrick Craig |
| Cinematographer: |
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Rina Yang |
| Production Designer: |
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Olly Williams Ⓟ Ⓦ (Vision Ⓟ Ⓦ) |
| Art Department: |
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Jason Bradley |
| Costume Design: |
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Lucy Hagan |
| Make-Up: |
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Rachel Hearle |
| Editor: |
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Leo King Ⓦ @ Stitch Ⓟ Ⓦ |
| VFX: |
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Andrew Wood (Creative Director) / Dan Adams (2D) / Zoe Cosh (2D) @ The Mill Ⓟ Ⓦ |
| Colourist: |
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James Bamford @ The Mill Ⓟ Ⓦ |
| Sound Designer: |
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Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ |
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