NRMA Insurance: “First Saturday” - 90s
This torrid commercial for NRMA Insurance takes place on the frontline of Australia's bushfires. With visuals evoking his fiery 2015 adaptation of Macbeth, director Justin Kurzel depicts firefighters on the way to yet another disaster zone.
As visibility decreases and hopes of back-up fade ("You are currently on your own, I repeat, you are currently on your own"), intertitles like Black Tuesday, Ash Wednesday, and Black Saturday emphasise the country’s scorched past and present.
The advertised insurer admit that they can't turn back the clock on previous catastrophes, but they can help raise awareness of fire prevention plans. With parts of Australia still besieged by Covid-19, the threat posed by fire cannot be ignored.
||Justin Kurzel (Biscuit Filmworks Ⓟ Ⓦ)