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28 March 2021

Rough riders.

by Syd Briscoe

NICEE: “Finding Space” - 2 mins 32s

London-based fashion brand NICEE have teamed up with cycling group BikeStormz to showcase their latest menswear collection. This film explores the escapism offered by the group's chosen sport, focusing on four bikers as they traverse terrain both wooded and concrete in their quest to find inner space.

It's a yearning many will have become familiar with throughout the pandemic, as solo options for exercise and an excuse to leave the house have skyrocketed in popularity. Director Elliott Gonzo stylishly demonstrates that there's plenty of value to be found in the community aspect of cycling too.

Film Production: Sticker Studios Ⓦ
Director: Elliott Gonzo
Producer: Ellis Fox
Executive Producer: Luke Brookner
1st AD: Sam Barham
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Ed Hubert
1st AC / Focus Puller: Nacho Guzmán
Colourist: Myles Bevan

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