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24 February 2021

Pay attention to this warning.

by Jason Stone


NHS: “Warning Sign” - 30s

Because of the UK government's failure to act in a timely manner, the NHS has been stretched to the limit coping with the Covid-19 pandemic, and that has inevitably meant that those in need of other treatments have been neglected. Contributing to this, no doubt, is the selflessness of those who are painfully aware of the NHS's crisis, and haven't wanted to add to their burden.

This is the latest in a series of films out of agency M&C Saatchi which seek to remind people of the importance of acting swiftly if they have symptoms such as a long-term cough. It is ironic, of course, having established that such a cough has nothing to do with the current pandemic, you might feel an understandable tinge of relief, only to discover later on that it is a portent of lung cancer.

It's not exactly a cheery message but it is important, and Agile's Saul & Josh have injected some visual flair in a bid to make people pay attention.


Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Ben Golik
Creative Director: Tom Kennedy
Account Team: Tabby Powell-Tuck / Siri Montague
Business Team: Angus Maclay
Agency Producer: Andy Thackery
Film Production: Agile Films Ⓟ Ⓦ
Director: Saul & Josh Ⓟ Ⓦ
Cinematographer: David Foulkes
Editor: Oli Carr
Music Production: Soviet Science Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.