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13 November 2020

Frontline reinforcements.

by Andrew MacGregor

NHS: “Then, Now, Always” - 2 mins

MullenLowe’s latest NHS recruitment film arrives as a potential vaccine offers hope to millions of viewers. The only way to ensure it reaches people’s veins is strong staff levels, and this two-minute effort powerfully demonstrates what strength in numbers can achieve.

This is in large part down to Lovisa Silburn and Nick Bell’s great script - with Ed Morris's empathetic voice making a clear contribution as well - which incorporates roles like podiatrist, oncologist, and psychologist into one assured rallying cry.

Such a decisive tone is welcome after a year of mixed messages and eyebrow-raising government slogans. Coupled with Morris's and DP Jim Joliffe's 'boots on the ground' visuals, it’s another worthy tribute to our heroic yet pointedly vulnerable health service.

Creative Agency: MullenLowe Ⓟ Ⓦ
CCO: Jose Miguel Sokoloff
Creative Director: Lovisa Silburn / Nick Bell
Senior Producer: Katie Colhoun
Ass't Prod (Agency): Rhyanna Taylor Hogan
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Ed Morris Ⓟ Ⓦ
Producer: Kate Brady
Executive Producer: Matthew Fone
Cinematographer: Jim Jolliffe Ⓦ (Vision Ⓟ Ⓦ)
Editor: Flaura Atkinson ♀ Ⓟ Ⓦ @ Stitch Ⓟ Ⓦ
Offline Producer: Angela Hart
Post Production: Tareq @ Raised by Wolves Ⓟ Ⓦ
Colourist: Vic Parker @ Raised by Wolves Ⓟ Ⓦ
Flame: Jon Hollis @ Raised by Wolves Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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