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5 October 2020

Spike in interest.

by Andrew MacGregor


Mont Blanc: “What Moves You, Makes You” - 60s

This biographical Montblanc ad provides a zippy recap of the life and career of director Spike Lee, incorporating archive footage and shots of the man at work. Aptly enough, Zeynep Orbay and Macie Soler-Sala’s script is narrated like a table read.

This may be distracting for some, but the main draw is footage of New York City before, during, and after the 1977 blackout. Fans of Lee’s true-crime thriller 'Summer of Sam' will appreciate the nod to this influential flashpoint.

In 2020, Academy Award winner Lee writes with one of the German brand’s signature fountain pens. While we like to imagine the director prefers a trusty Bic, this is still a thoughtful and artistically appealing ode to handwritten work.


Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Mark Bernath / Eric Quennoy
Creative Director: Joseph Burrin
Senior Creative: Zeynep Orbay
Creative: Macie Soler-Sala
Film Production: Smuggler Ⓟ Ⓦ
Director: Jaron Albertin Ⓟ Ⓦ
Producer: Endy Hedman / Noreen Khan / Belen Palos / Mike Pullan / Jamie McCubbin
Executive Producer: Patrick Milling-Smith / Brian Carmody / Sara Flood / Allison Kunzman / Chris Kiser
Cinematographer: Mattias Rudh
Steadicam Operator: Julian Delacrus
Production Designer: Anne Ross
VFX: Glassworks Ⓟ Ⓦ
VFX Shoot S'visor: Westley Sarokin
Flame: Kyle Obley / Alexis Da Camara / Nils Crompton
Music Supervision: Mr Pape Ⓟ Ⓦ

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