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10 October 2021

Smells like queen spirit

by Jason Stone

Miss Dior: “Wake Up For Love” - 43s

The unmistakable histrionics of Janis Joplin in full flow provide the perfect soundtrack for Natalie Portman's frolics in this visually stunning commercial for Miss Dior. At DAVID, we occasionally find ourselves struggling with the weighty portentousness of advertising in this sector, but even we have to admit that sometimes the aesthetic charm carries the day.

In this film, that's very much the case... yes, it's a meaningless montage of beauty that's been put upon the screen for us to gawp at, but it lands exactly as intended and successfully convey the idea that the advertised perfume is luxuriantly fragrant. And what more would a perfume ad want to do?

Director: Emanuel Cossu
Music: Janis Joplin

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.