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1 February 2021

Here we kinda go.

by Andrew MacGregor

Mini: “Adventchaa” - 87s

The coronavirus pandemic has left Mini in an awkward position: since 2001, the marque have encouraged punters to embark on as many adventures as possible. Despite persistent lockdowns and travel restrictions scuppering countless journeys, these affable sponsorship idents suggest there are still low-mileage thrills to be had in the age of Covid.

These include mother-daughter driving lessons, well-equipped excursions to the front lawn, and even fashion shows (if wearing Technicolor cycling gear counts). Director Michael Lennox coaxes suitably game performances from his cast, especially the woman who rolls down a hill like a round of Double Gloucester cheese.

TV Producer: Tim Page @ Heads Up Production Ⓦ
Agency Producer: Matt Keen
Film Production: 76Ltd Ⓟ Ⓦ
Director: Michael Lennox Ⓟ Ⓦ
Producer: Phil Barnes
Production M'ger: Mabel Hopper
Executive Producer: Mark Murrell
1st AD: Shea Bradley
Cinematographer: Paul O'Callaghan
Sound Recordist: Frank McLaren
Production Designer: Mary-Lou McCarthy
Costume Design: Fran Fox
Hair Design: Katie Narramore
Location Manager: James Litchfield
Editor: James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ
Offline Producer: Michelle Corney / Nikki Porter / Frankie Elster
Colourist: James Bamford / Thomas Mangham @ The Mill Ⓟ Ⓦ
Casting: Kate Evans / Rowena Pointer

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