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24 June 2021

Charge of the byte brigade.

by Andrew MacGregor


Mettle: “Charge” - 30s

Hounds, hoses, and hairdryers are among the tools of the trade featured in this ad for business banking app Mettle. Self-employed people from all professions hurtle across the screen in black-and-white slow motion, with the odd splash of pink for good measure. The brand recommend a surge mentality, and a more nimble form of banking to match.

This is conveyed well by director Tiny Bullet, who cuts between a game cast of self-starters. We particularly like the ice cream man who's armed with a ninety-nine and is not afraid to sell it. Furthermore, the monochrome aesthetic with a dash of colour ensures a dramatic yet playful battle cry.


Creative Agency: Fold7 Ⓟ Ⓦ
CCO: Ryan Newey
Senior Creative: Verity Fine Hosken
Senior Acc Handler: Annie Allen
Business Team: Sarah Rodrigues
Strategy: Yelena Gaufman
Agency Producer: Simon Stewart
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Tiny Bullet ♀ Ⓟ Ⓦ
Executive Producer: Trent Simpson
Cinematographer: Federico Alfonzo
Editor: Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ

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