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12 August 2020

A penchant for parody.

by Andrew MacGregor


McGuigan Wines: “No Dramas” - 64s

Australian plonk makers McGuigan ease the tension with these Drama channel sponsorship bumpers directed by Laurence Dunmore. Having flicked through the Big Book of TV Drama Cliches with relish, the brand tee up a series of whodunits, neo-noir thrillers, and sordid affairs before a shift to more hospitable surroundings.

McGuigan may not be the first product to mine drama for laughs (see More Than, Skoda, et al) but Dunmore's moody, quicksilver photography catches the eye and ensures the brand's casual outlook lands. Should pique the interest of drinkers who lean more towards wine o'clock than wine collecting.


Film Production: Kode Ⓟ Ⓦ
Director: Laurence Dunmore Ⓦ
Producer: Jack Goodwin
Production Designer: Zoe Koperski ♀ Ⓟ Ⓦ (Vision Ⓟ Ⓦ)
Editor: Julian Tranquille Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: nineteentwenty Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Lawrence Kendrick / Jim Stewart @ String and Tins Ⓟ Ⓦ
Composer: James O'Connell

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.