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10 October 2021

The Great Escape

by Syd Briscoe

McDonald's: “Where is Everyone?” - 40s

The mountain of meat that is the Double Big Mac proves too tempting to resist in this entertaining McDonald's commercial. Each scene is shot only moments after its occupants have fled, leaving chairs swinging, lawnmowers running free, and confused customers wondering why they've been left with half a haircut.

It's a droll way to draw attention to the burger's limited menu spot (it disappears mid-November), and directors Samuel & Gunnar give each well-designed vignette space to breathe. Particularly rabid fast food fans may jump at the chance to get their gob around the new addition, though increasing numbers will be seeking a plant-based alternative.

Creative Agency: Leo Burnett Ⓟ Ⓦ
ECD: Mark Elwood
Creative: Gareth Butters
Film Production: tantrum Ⓟ Ⓦ
Director: Samuel & Gunnar Ⓟ Ⓦ
Producer: Will Waters
Production M'ger: Lucy Tate
Cinematographer: Nico Poulsson
Art Department: Georgia Shelton
Editor: Nik Hindson Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Offline Producer: Daniel Breheny
Sound Design: Prodigious Ⓟ Ⓦ
Music: Don't Leave Me This Way - Harold Melvin & The Blue Notes

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