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23 August 2021

Steal anything for love.

by Syd Briscoe

McDonald's: “Steal My Fries” - 60s

A year of quarantine has changed many of us in fundamental ways, yet none more so than the bloke starring in this musical ad for McDonald's. The Canadian outing sees a guy radically alter his stance on chip theft, going from despising such food banditry to desiring the presence of his mate badly enough to let it slide - or even encourage it.

Director Max Sherman makes the most of cinematic musical tropes here, with smart use of spotlights and shifting camera angles drawing the viewer into the narrative. Nods to romantic classics including '10 Things I Hate About You' and 'Say Anything' add further humour to the premise, especially when the friend's unwitting spouse is sucked into their fast food fling.

Film Production: OPC Ⓦ
Director: Max Sherman Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Executive Producer: Harland Weiss / Donovan Boden / Isil Gilderdale / Emily Harris
Cinematographer: Mikhail Petrenko
Production Designer: Francois Jordaan

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