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13 January 2022

Lean and green.

by Andrew MacGregor

McDonald's: “McPlant” - 30s

With the industry's latest vegan offensive well underway, McDonald's harness the power of plants and hip hop soul in this 30" commercial. Scored by Montell Jordan's 'This is How We Do It' (Now That's What I Call Music #31, if memory serves), the film promotes the new McPlant burger made with Beyond Meat.

Like Marks & Spencer before them, the fast food chain try to make the meatless option look as appealing as possible, succeeding thanks to food director Scott Grummett's efforts. The protagonist still examines the burger thoroughly before eating, which is how a lot of diners approach vegan food.

Creative Agency: Leo Burnett Ⓟ Ⓦ
Film Production: Darling Films Ⓟ Ⓦ
Director: Scott Grummett / Jacob Hopewell Ⓟ Ⓦ
Food Prod Co: Darling Films Ⓟ Ⓦ
Editor: John Mayes @ Marshall Street Editors Ⓟ Ⓦ
Music: Montell Jordan - This Is How We Do It

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