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23 July 2021

Joyeux festin

by Jason Stone

McDonald's: “Happy Meal Day” - 45s

This French commercial for McDonald's really puts the 'happy' into the Happy Meal. It'll never not be amazing that the French, with their righteous pride in their cuisine, have been seduced as much as the rest of the world by the fleeting satisfaction of this fast food chain's offering, but it's obvious from advertising like this that they are much on the hook as we are.

The father and son at the centre of this film look like they're having a really fun day, and the highly stylised depiction of it by directorial team AB/CD/CD perfectly captures their joie de vivre as they skip through it, incorporating a trip to the advertised junk food emporium along the way.

Director: AB/CD/CD Ⓟ Ⓦ (Forever Ⓟ Ⓦ)
Cinematographer: Benjamin Todd Ⓦ (WPA Ⓟ Ⓦ)

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.