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7 April 2021

Daily delight.

by Syd Briscoe

McCain: “Little Moments” - 60s

The past year has brought many of us a renewed appreciation for the minutiae of life... mainly because it's all we've had while stuck indoors. Yet for families with disabled or seriously ill children, these small instances of togetherness and support can often be much harder to come by - something McCain aim to address with their latest ad campaign.

Supported by the Family Fund charity, the campaign highlights the importance of meals around the table (or sofa, depending on your preference). Whether part of a routine or a reset from the stresses of the day, a diverse collection of families offer their own takes on teatime in this charming 60" outing.

Director Finn McGough draws personable performances from children and caregivers alike here, as the juvenile cast explain what their favourite daily activities look like. As ongoing support for such families has been overshadowed by the pandemic recently, it's heartening to see such vital stories return to the public eye.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative Director: Christian Sewell / Andrew McAnaney
Account Director: Charlotte Ellison
Business Team: Lesley Smith / Jamie Hirst
Project Manager: Abi Robinson
Planner: Shuhan Lee / Ben Worden
Agency Producer: Rebecca Holt
Film Production: Pulse Films Ⓟ Ⓦ
Director: Finn McGough Ⓟ Ⓦ
Producer: Chris Harrison
Executive Producer: Lucy Kelly
Cinematographer: Rina Yang
Editor: Eve Ashwell ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Post Production: Belinda Grew / Hannah Whitehill @ Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Audio Mix: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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