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28 July 2021

For better or worse

by Syd Briscoe


Married at First Sight: “Complete Strangers” - 60s

Romance is, if not dead, then certainly much changed in this entertaining commercial for Channel 4's Married at First Sight. The Will Clark-directed film sees a couple at the altar before their nearest and dearest, being read some rather unusual vows by a clearly unimpressed minister.

Said minister gives an excellent performance throughout the 60" ad, as he compares the adulterous bride and foolish groom and appeals for sanity from those in attendance. A wandering eye and belief in the flat-Earth conspiracy are traits best exchanged before one's nuptials, after all.

Yet it's the absurdity of finding these things out post-ceremony which will bring viewers flocking back to the new season of the popular series. Clark's film is bound to whet the appetites of those raring for more drama - embodied by a funny last-minute cameo from a pair of flower girls.


Creative Agency: 4 Creative Ⓟ Ⓦ
ECD: Lynsey Atkin
Creative Director: Will Clark / Lydia Raghavan
Creative: Joe Williams / Alex Goddard
Agency Producer: Tabby Harris
Film Production: 4 Creative Ⓟ Ⓦ
Director: Will Clark Ⓟ Ⓦ (Merman Ⓟ Ⓦ)
Producer: Simon Glover
Cinematographer: Dan Holland
Editor: Joe Wilby @ Marshall Street Editors Ⓟ Ⓦ

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