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9 November 2020

Fit for a queen.

by Andrew MacGregor


Marks & Spencer: “Olivia Colman” - 60s

Grey London are taking a different approach for Marks & Spencer’s Christmas campaign this year. Instead of investing everything in one all-singing, all-dancing spot, M&S are releasing nine celebrity-voiced ads over the next few weeks. First up is Olivia Colman, who gets her Oscar-winning tongue around some of the brand's festive consumables.

Colman’s bubbly delivery (on top of Helen Downing’s slick, appetising direction) reaffirms the brand’s confidence in their food and drink department, pandemic or no pandemic. Yet a combination of high-profile losses and no Christmas TV clothing ad means there is more pressure on "fancy-pants" starters, mains, and desserts than ever before.


Creative Agency: Grey London Ⓟ Ⓦ
Creative: Naomi Taylor ♀
Film Production: Pulse Films Ⓟ Ⓦ
Director: Helen Downing ♀ Ⓟ Ⓦ
Producer: John Bannister
Cinematographer: Matthew Fox Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Stef Grieve
Editor: Billy Mead Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Studio Facilities: Park Village Ⓟ Ⓦ
Voiceover: Olivia Colman

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