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24 November 2021

Keep your pecker up.

by Syd Briscoe

Manual: “Get It Sorted” - 30s

This entertaining commercial from Manual focuses on men's health. Blokes have a tendency to put off dealing with minor or avoidable issues until they become major, says the brand, and they insert cheeky nods to their true purpose throughout the colourful 30" clip. Spoiler: it's not just hair loss they're concerned with rectifying.

Whether portrayed as a bear trap hampering one's dancing skills or an unfilled bird house (there's a woodpecker joke in there somewhere...), this is an approachable message for men who may otherwise feel too embarrassed to address their ailments. Well-judged work from director Barry Kimber and crew.

Director: Barry Kimber Ⓦ (Fat Lemon Ⓟ Ⓦ)

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