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25 August 2021

Mind and matter.

by Syd Briscoe


Louis Vuitton: “Mine, Mind” - 2 mins 20s

Louis Vuitton encourage people to retain their childish sense of wonder in this thought-provoking film, commissioned for the fashion giant's two-hundredth anniversary. Writer and director Fenn O'Meally interrogates the creative process throughout the starkly designed film, which contrasts a drummer with his infant counterpart in a darkened room.

Sparing use of on-screen text protracts phrases throughout the near-two-and-a-half minute short film, extolling the young mind's "beautiful innocence and ignorance" and the mind as a superpower: "your power, really". Stylish work that aims to encourage the next generation of artistic powerhouses to live their truths.


Film Production: Smuggler Ⓟ Ⓦ
Director: Fenn O'Meally
Producer: Cora Rodriguez
Executive Producer: Patrick Milling-Smith / Brian Carmody / Elizabeth Doonan
Managing Director: Fergus Brown
Cinematographer: Jeremy Valender
Production Designer: Maxwell Randall
Editor: Toby Heard

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