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18 November 2021

Fallen Fruit

by Syd Briscoe

Lorde: “Fallen Fruit” - 4 mins 05s

There's something of a post-apocalyptic vibe to this intriguing promo for Lorde's latest track 'Fallen Fruit'. The song itself has a stripped-back vibe, with the singer's characteristically layered vocals accompanied only by a simple backing which swells but never reaches a true crescendo. As the Kiwi star sings of ambition which overshoots ability, it establishes a fittingly melancholic tone.

The promo sets two scenarios against each other - one where the singer is walking through a lush camp and along a beach in daylight, and then the same shots after dark. Subtle design changes and the occasional flash of fire suggest something dire has happened in the space between one and the other.

Directors Joel Kefali and Ella Yelich-O'Connor leave viewers hungry for more as the film raises more questions than it answers, making us intrigued as to what changed the tone of the seemingly idyllic scene so rapidly. A mysterious vehicle whisking the singer away adds further interest right at the end, making this one to reflect on before Lorde's next release.

Director: Joel Kefali Ⓟ Ⓦ (Rattling Stick Ⓟ Ⓦ) / Ella Yelich-O'Connor
Cinematographer: Andrew Stroud
Production Designer: Guy Treadgold
Editor: Theo Mercado Ⓦ @ Work Ⓟ Ⓦ

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