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15 October 2020

Railing cry.

by Andrew MacGregor

London North Eastern Railway: “Red Line” - 30s

The coronavirus pandemic has been tough on the UKs rail network. Train usage has dropped to its lowest level since the mid-1800s, while embattled staff are now on high alert for infected MPs acting out of character. Meanwhile, local lockdowns and three-tier restrictions are enough to give the Fat Controller heart palpitations.

But that hasn't stopped London North Eastern Railway from releasing this 30" commercial, with the Department of Transport offshoot urging viewers to hop on board "when the time is right". If only Covid-19 had a departure time, eh?

It's a shame because director Jacques Salmon's film is both snappy and inviting, with Ralph Ineson's distinctive VO making a clear contribution as well. Let's see how Operation Bums on Seats, ahem, fares over the next few weeks and months.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
ECD: Ben Golik
Creative: Tom Kennedy
Senior Producer: Eliot Liss
Film Production: 76Ltd Ⓟ Ⓦ
Director: Jacques Salmon Ⓟ Ⓦ
Producer: Phil Barnes
Production M'ger: Mabel Hopper
Executive Producer: Mark Murrell
Cinematographer: Paul O'Callaghan
Editor: James Littlemore
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Voiceover: Ralph Ineson

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