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4 February 2021

Nas X appeal.

by Syd Briscoe

Logitech: “Defy Logic” - 60s

Logitech come out strong for their first Super Bowl outing, appealing to creatives who walk off the beaten track and encouraging them to "defy logic". Lil Nas X is a, ahem, logical choice of spokesman for the campaign, having repeatedly refused to be pigeonholed throughout his record-breaking career.

Featuring visual artists YesYesNo, musician Yvette Young, makeup artist Kimberley Margarita, and more, the film also offers a snippet of long-teased single 'Montero (Call Me by Your Name)'. It makes for an eye-and-ear catching combination, sure to get at least Lil Nas X fans who've been teased via social media talking about Logitech's film.

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