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26 July 2021

Criminal kicks.

by Syd Briscoe

Lil Nas X: “Satan Shoes” - 2 mins 03s

In characteristically provocative fashion, pop pioneer Lil Nas X follows up his controversial promo for 'Montero (Call Me By Your Name)' with this short teaser for his next track. The young artist's uncanny ability to lampoon pop culture shines through the Tony Yacenda-directed effort, which sees Nas play multiple roles in a courtroom setting.

It's something of a win-win for Nike, who receive double publicity for the sake of a little controversy. Despite having settled their lawsuit against Nas and artist MSCHF over the 'satanic' customised sneakers, the brand have their Air Max 97s passed around the room and thoroughly inspected here.

Far from simply poking fun at the court of public opinion, there's also a deeper narrative going on here about internalised homophobia. Nas is condemned to jail explicitly for his sexuality rather than his shoe crimes, and to serve his sentence at a prison which bears his legal name (Montero). If there are other artists being this brave in 2021... they need to be louder about it.

Film Production: Smuggler Ⓟ Ⓦ
Director: Tony Yacenda
Producer: Matisse Gaillard
Executive Producer: Elizabeth Doonan / Daniel Yaro
Cinematographer: Adam Bricker
Colourist: Shane Reed

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