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12 October 2021

Drinks on demand.

by Syd Briscoe

Lavazza: “A Modo Mio Voicy” - 60s

This zippy ad for Lavazza draws attention to the brand's latest innovation: a voice activated coffee machine. Powered by the all-hearing ear of Amazon's Alexa, the coffee giant's Voicy model allows users to indulge in the barista experience from home...though we hope they address the machine's living counterparts with a bit more respect.

A pacy montage of people draws the eye here, with quirky design elements such as a fully dressed bather and Shakespearean actors adding a layer of humour to proceedings. Director Ali Ali ensures the campaign has a modern, fresh vibe - something which is bound to appeal to those who like their coffee with a side of pervasive technology.

Cinematographer: Pierre Mouarkech

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