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23 August 2021

Beat surrender.

by Andrew MacGregor

Ladbrokes: “New Season (Director's Cut)” - 45s

The beat goes on for Ladbrokes in this 45" commercial, which builds on May's impressive 'Drummers' ad. Joe Connor takes over from Rogue stablemate Sam Brown in the director’s chair, and conducts a new set of fans armed with nothing but drumsticks and hope for the new season - hope that may have already turned to despair for some.

Subways fans will enjoy another burst of 2005's 'Rock & Roll Queen', while a shift to home studios offers neat glimpses of club paraphernalia, football mugs, and, erm, washing machines. The result is a more grounded companion to the campaign launch ad, though the energy remains persuasively high.

Creative Agency: Neverland
Creative: Noel Hamilton / Lloyd Daniels
Agency Producer: Claire Pearson
Film Production: Rogue Films Ⓟ Ⓦ
Director: Joe Connor Ⓟ Ⓦ
Producer: Maddy Easton
Editor: Owen O'Sullivan @ Marshall Street Editors Ⓟ Ⓦ

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