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17 September 2021

Party games.

by Syd Briscoe

Ladbrokes: “Balloon” - 60s

A game of keepie uppie at an office leaving do quickly turns feral in this amusing ad for Ladbrokes. The energy dials up to eleven from the first mad dive across a table to reach the red balloon - cake flying in the process - and things only get more intense from there. Poor Carol probably just wanted a quiet send-off.

Director Sam Brown's glee is palpable during the film, as the action spills out of the office and onto the street. There are lovely moments of slapstick comedy peppered throughout, including a living statue taking a nosedive and a dog who just wants to do his bit. We won't spoil the ending, but it doesn't look like they're getting back to work any time soon.

Creative Agency: Neverland
ECD: Noel Hamilton
Senior Creative: Lloyd Daniel
Film Production: Rogue Films Ⓟ Ⓦ
Director: Sam Brown Ⓟ Ⓦ
Producer: Polly Ruskin
Executive Producer: Kate Taylor
Cinematographer: Patrick Meller
Editor: Tim Thornton-Allan Ⓦ @ Marshall Street Editors Ⓟ Ⓦ
Offline Producer: Oliver Morgan
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Anthony Moore / James Utting @ Factory Ⓟ Ⓦ

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