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24 June 2020

Show some balls.

by Andrew MacGregor



LTA: “Play Your Way” - 30s

Tennis became one of the first sports to return after lockdown restrictions were eased, much to the delight of the Lawn Tennis Association (LTA). This 30” commercial implores viewers to make up for lost time by sending as many tennis balls into orbit as possible. Or next door’s garden. Or the local river. Or the next county.

This may not produce any record-breaking rallies, but Guz Khan’s enthusiastic VO takes the sting out of lost balls. What matters most to the LTA is people trying the game for themselves, without the stimulus of a Wimbledon or Queen’s Club tournament. Much depends on the great British weather playing ball too.


Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott
Creative Director: Angus Vine
Creative: Ludo Thomas / Arthur Harry
Managing Director: Steve Parker
Account Director: Chris Boshier
Account Manager: Rebecca Geheran
Strategy Director: Emily Harlock
Senior Planner: Isabel Day
Head of Film: Charles Crisp
Senior Producer: Anthony Borkett
Agency Producer: Angus Lees
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Executive Producer: Paul McPadden
1st AD: Julian Higgs
Cinematographer: Eoin McLoughlin Ⓦ (Vision Ⓟ Ⓦ)
Location Manager: Tom Reeves
Editor: Matt Chodan
Post Production: Evren Olgun @ JAM VFX Ⓟ
VFX: Peter Young @ JAM VFX Ⓟ
Colourist: Dave Ludlam @ JAM VFX Ⓟ
Sound Designer: Scott Little @ Big Kahuna
Casting: Ali Fearnley
Voiceover: Guz Khan

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