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14 April 2021

Through the looking glass.

by Syd Briscoe


LG: “Follow The Light” - 90s

Light and sound combine beautifully in this transcendent piece for LG. The film follows a woman on a fantastical journey as her mundane environment is transformed into something far more surreal - occupied with glowing cubes, rainbow-coloured fish of pure light, and a spectacularly trippy hall of mirrors. An everyday commute, it ain't.

Orchestral swells enhance the ad's surreal vibe, lending the piece a cinematic feel as the main character is plunged into the depths of a woodland lake before finally led home once more by LED-powered fireflies. Tech-focused ads can often feel sterile in their attempts to demonstrate superior image quality, and this is anything but.


Creative Agency: The&Partnership Ⓟ Ⓦ
Film Production: Rogue Films Ⓟ Ⓦ
Director: Sam Brown Ⓟ Ⓦ
Producer: Polly Ruskin
Executive Producer: Magda Krimitsou
Cinematographer: Sebastian Blenkov Ⓦ (Lux Artists Ⓟ Ⓦ)
Post Production: Electric Theatre Collective Ⓟ Ⓦ
VFX Shoot S'visor: Giles Cheetham
Colourist: Luke Morrison
Compositor: Ryan Knowles
3D VFX: James Sindle / Simon French
Sound Designer: Anthony Moore / Mark Hills @ Factory Ⓟ Ⓦ
Audio Producer: Lucy Spong
Music Producer: Joshua Gibbard
Music Exec Producer: Sian Rogers
Music Production: Siren Ⓟ Ⓦ

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