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11 January 2022

Driven to create.

by Andrew MacGregor

Kia Sportage: “Built for Endless Inspiration” - 60s

South Korean car maker Kia claim their new Sportage model is "built for endless inspiration" in this 60" commercial, which is great for anyone who's been staring at a blank screen or canvas for ages. They just need to splash out on a sport utility vehicle to get the full benefits.

One such owner is artist Taisiia Cherkasova, who indirectly inspires a musician and a dancer to express themselves via a blast from her car stereo. She then gets the urge to daub some paint on the wall, as she must keep some art supplies in the glove compartment.

It's just the kind of fanciful, throwaway scenario car advertising specialises in, but director Jaron Albertin still creates a satisfying flow that draws in the viewern.

Director: Jaron Albertin Ⓟ Ⓦ (Smuggler Ⓟ Ⓦ)
Cinematographer: Monika Lenczewska ♀ Ⓟ Ⓦ (Lux Artists Ⓟ Ⓦ) / Bernd Wondollek Ⓦ (WPA Ⓟ Ⓦ)

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