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11 September 2020

Tucked

by Andrew MacGregor


Katy Perry: “Tucked” - 3 mins 24s

Directors Hoku & Adam evoke Archie Comics and other classic titles in this cheeky promo for Katy Perry’s ‘Tucked’. Like a healthy eating campaign gone wrong, a woman contemplates cheats on her part man, part brocolli husband with the hunky piece of candy across the road. So much for 'Love Me Tenderstem®'.

Retro character designs and a textured colour palette sell the off-beat premise, while risqué constellations strengthen the promo's icky appeal. Even if Perry's brand of by-the-E-numbers pop makes you gag on repeat, it's worth sticking with Hoku & Adam's animated caper for dollops of sly, visual humour and a ballsy finale.


Film Production: Partizan Ⓟ Ⓦ
Director: Hoku & Adam Ⓟ Ⓦ
Producer: Brian Covalt
Executive Producer: Sara Nix
Choreography: Patrick Makuakane
Animation Director: Ernesto Reyna

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