DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

11 September 2020


by Andrew MacGregor

Katy Perry: “Tucked” - 3 mins 24s

Directors Hoku & Adam evoke Archie Comics and other classic titles in this cheeky promo for Katy Perry’s ‘Tucked’. Like a healthy eating campaign gone wrong, a woman contemplates cheats on her part man, part brocolli husband with the hunky piece of candy across the road. So much for 'Love Me Tenderstem®'.

Retro character designs and a textured colour palette sell the off-beat premise, while risqué constellations strengthen the promo's icky appeal. Even if Perry's brand of by-the-E-numbers pop makes you gag on repeat, it's worth sticking with Hoku & Adam's animated caper for dollops of sly, visual humour and a ballsy finale.

Film Production: Partizan Ⓟ Ⓦ
Director: Hoku & Adam Ⓟ Ⓦ
Producer: Brian Covalt
Executive Producer: Sara Nix
Choreography: Patrick Makuakane
Animation Director: Ernesto Reyna

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.