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7 October 2021

Hack and slash.

by Andrew MacGregor

Kaspersky: “Powerful Protection” - 1 min 50s

A bloke who sounds like Tom Waits and Russ Bray’s love child fronts this madcap piece of work for Kaspersky anti-virus software. The special forces wannabe wants gamers to take their cyber defences more seriously, and uses whatever means necessary—including a multi-arrow crossbow—to make his point.

It's brute silliness from start to finish, enhanced by a surprisingly nimble lead performance and director Simon Neal's light touch. US government officials may balk at the Russian brand's attempt to court online gamers, but this ad suggests they have both the brains and the brawn to assist hardcore players.

Film Production: UNIT9 Ⓟ Ⓦ
Director: Simon Neal Ⓟ Ⓦ
Producer: Geoff Stickler
Colourist: Edwin Metternich @ Envy Advertising Ⓟ Ⓦ
Flame: Dean Wyles @ Envy Advertising Ⓟ Ⓦ
Sound Designer: Dave Williams @ Envy Advertising Ⓟ Ⓦ

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